
The Art of Soft Power: Strengthening Relationships in a New Era
Unlocking the Power of Soft Power: In today's interconnected world, soft power emerges as a potent force in Corporate Diplomacy. Beyond marketing, soft power strategies redefine success through the art of influence, strengthening relationships with external and internal stakeholders. Explore real-world examples, such as Starbucks and Google, and learn how this transformative mindset empowers organizations to shape a brighter, more interconnected future.
SRC Strategic Relations Counselling, Jean-Luc Meier | 17 Sep 2023